Apply here: https://talentmarket.org/job-opening/cae-digital-marketing-specialist/
Center of the American Experiment is hiring! Keep reading to learn about the position and how to apply.
Position: Digital Marketing Specialist (Minnetonka, MN)
About American Experiment:
Center of the American Experiment is Minnesota’s think tank. Its mission is to change Minnesota’s civic culture by promoting free-market, limited government policies. In addition to writing and commissioning papers, holding public meetings and informing legislators, American Experiment engages in an aggressive outreach program including op-eds, radio ads, videos, television ads, billboards, emails, an active website, a quarterly magazine, Thinking Minnesota, with a circulation of over 25,000, two podcasts, social media, and more. Through these means, American Experiment brings conservative messages to millions of Minnesotans.
About the Position:
The Digital Marketing Specialist will make a difference every day working as a key member of our award-winning marketing and communications team. American Experiment prides itself on going beyond the white paper to conduct marketing campaigns that impact legislation and regulation and change hearts and minds. The Digital Marketing Specialist will be responsible for executing American Experiment’s email marketing efforts (including cultivating a high-quality owned audience), promoting two podcasts with organic and paid content, and supporting events and fundraising via digital and email marketing.
The Digital Marketing Specialist will manage multiple priorities simultaneously with strong attention to detail and ability to operate both independently and in collaboration with others. Adaptability, time management, and strong writing skills are essential.
Responsibilities:
- Work closely with the Director of Marketing to 1) maintain and expand a high-quality email database, 2) execute all newsletters, and 3) analyze performance
- Work closely with the Event Coordinator to plan and execute email marketing and digital marketing strategies to promote American Experiment events
- Work closely with the Development Director to plan and execute email marketing and digital marketing strategies to communicate with current and prospective donors
- Plan and execute marketing campaigns to promote the American Experiment Podcast and the rationally BASED podcast in close collaboration with the digital media specialist
- Produce video clips of podcasts optimized for engagement and aimed at gaining new podcast subscribers
- Contribute to the creation of creative marketing campaigns across diverse media (web, social media, email, radio, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Skills & Expertise:
- 1+ years experience as a digital marketing specialist or similar role
- Experience with social media content production
- Podcast experience a plus
- Strong written communication skills across diverse media channels, including writing for social media, web, and email
- Basic understanding of email marketing; experience with email marketing software a plus (e.g., Active Campaign, Mailchimp, Constant Contact)
- Demonstrable experience in marketing data analytics and tools
- Well-organized and detail-oriented
- Bachelor’s degree or equivalent experience
- Preferred: Podcast production/promotion experience
- Preferred: Paid social media campaign experience
- Ability to travel up to 5%
Tools:
- Video editing software (Premier Pro, Davinci Resolve)
- Social media management tool (e.g., Sprout Social) for Facebook, Instagram, X, YouTube, TikTok, LinkedIn, etc.
- Email marketing software (Active Campaign, Mailchimp, Constant Contact)
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Meta Ads, Google Ads, and Google Analytics (Bonus: StackAdapt)
- Preferred: WordPress
How to Apply:
Qualified candidates should submit the following application materials (in order) in one PDF document:
- A cover letter detailing your philosophical and ideological interest in Center for the American Experiment, why this position interests you, how your experience has prepared you for this position, and your salary requirements.
- Resume
- Writing sample
- Examples of work in graphic design, video production, or social media content production
Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.
Questions can be directed to Angela Hight, Project Manager, who is managing the search process: [email protected].
