Amazon has just announced another multi-billion-dollar data center project in Mississippi — the latest in a flood of inward investment now pouring into our state.
But here’s the thing worth reflecting on: even AI-related investments on this scale are only a fraction of what is flowing into data centers and AI infrastructure across the country. What is happening in AI is not just another tech cycle. It is going to be absolutely massive — and genuinely transformative in ways that will touch every kind of institution.
You would not know that from much of the media coverage. I’ve lost count of the number of articles warning about catastrophic job losses, mass unemployment, and whole industries being wiped out. The narrative has been relentlessly negative. But I think it is wrong — and I am not alone in thinking so.
Speaking at a recent event in Jackson, the author Matt Ridley explained something called the Jevons paradox. Named after the nineteenth-century economist William Stanley Jevons, the idea is counterintuitive but well-established: when something becomes cheaper or more efficient to use, people do not simply consume less of it — they consume more. Efficiency generates demand rather than redundancy.
So, too, with AI. Yes, it may make legal advice or specialist expertise far more affordable and widely available. But that does not mean lawyers and professionals will be put out of work. It means people will seek legal advice far more often than they did when access was expensive and limited. Making intelligence radically cheaper will not make smart people redundant. It will unleash more of it.
We are already beginning to see the first signs of an AI productivity boom. I am convinced that the people and organizations that embrace AI and use it effectively will not simply do the same things faster. They will become hyper-productive — able to produce, communicate, research, and act at a level that was simply not possible before. That is not a recipe for fewer jobs. It is a recipe for more output, more value, and more opportunity.
Running a think tank, I find myself thinking a great deal about what AI means for organizations like MCPP. Over the past forty years, the liberty movement in America has built an impressive infrastructure — dozens of policy institutes in Washington and one in virtually every state. That network has done enormous good. But there is a challenge that comes with maturity and growth.
As organizations get larger, productivity per person can fall. What begins as a lean, mission-driven operation can gradually become more corporate. The original focus blurs.
Without constant effort to guard against it, there is a real danger that — rather like a rain dancer claiming credit for precipitation — organizations end up claiming agency for things that would have happened anyway. My hunch is that some of the established donor groups are aware of all this.
AI, I believe, is a way to reinvigorate the liberty movement in all sorts of wonderful ways. It might even, whisper it softly, be a little disruptive — in the best possible sense.
Small organizations that use AI well can now be more effective than much larger ones that do not. The capacity of a campaign group should never be measured by the size of its payroll — and AI is only going to make that point blindingly obvious. Again, I suspect donors in search of better bang for their buck will grasp this.
Here at MCPP, we have started to use AI in lots of new and creative ways. We are working on our first animated children’s cartoon, based on our children’s book What Makes America Special. We have enormous amounts of data, and AI now allows us to use it in smarter ways to identify and reach exactly the people we need to be talking to. MCPP already has perhaps the largest owned audience of any conservative organization in this state — and AI means we are experimenting with new ways to extend our communication reach even further.
AI will never replace the personal relationships that sit at the heart of public policy work. But what it can do is free us up to spend more time on exactly those human connections — the conversations, the trust-building, and the relationships with legislators and opinion-formers that no algorithm will ever replicate. The multi-billion dollar data centers now dotted across states like Mississippi are only one of the ways in which the AI revolution is making itself felt here. The deeper transformation — the one that will reshape how organizations like ours think, communicate, and campaign — is only just beginning. We intend to be at the front of it.
